BERBIGLIA has long been recognized as an innovator in the Wine and Spirits industry. We were one of the original founders of the Wine and Spirits Guild of America. We were elected into the Leaders "Hall of Fame" in 1987 by the Wine Spectator and are on numerous industry wide panels regarding product selection and review. And now, we're the first liquor store in Missouri to offer a frequent shopper program.

WHY A FREQUENT SHOPPER PROGRAM?
We wanted a way to keep track of our customer's purchases so we could target special savings on the items YOU really buy. It does you no good for us to offer a discount on Gin if you're a Scotch drinker. You won't be impressed with bonus points given on a purchase of Chilean Merlot if you only drink French Bordeaux.

By knowing what you like, and learning what you're interested in we can "speak" to you through the BERBIGLIA CONNOISSEURS CLUB. We can offer you product information, (via e-mail) or special pricing.

HOW DOES IT WORK?
When you check out at anyone of our 14 convenient locations, just give the cashier your CONNOISSEURS CLUB card. Immediately you will be recognized as a special customer. Any savings you have qualified for will automatically come off your sales receipt. That's all there is to it!

WHAT ARE THE BENEFITS OF THE CONNOISSEURS CLUB?
When you become a BERBIGLIA CONNOISSEURS CLUB customer, you will receive all types of product information and will be kept abreast of all upcoming events. Whether you're interested in attending a Wine Dinner, a tasting or getting a bottle of you favorite hard to find wine, you will know when BERBIGLIA will have it.

HOW DO I GET MY BERBIGLIA CONNOISSEURS CLUB CARD? Just fill out the application at any one of our 13 convenient locations. You'll be given your CONNOISSEURS CLUB card, and you may use it immediately to taste all the benefits and start saving even more.